Glendale Community College
Home MenuWHAT IS BRANDING & WHY DO WE DO IT?
What is branding?
Branding is relationship building through design and message. As with any relationship, Glendale Community College is building trust with its audiences, both internally and externally, through visual consistency.
Why do we do it?
A brand is a unique design, symbol, words, or a combination of these, employed in creating an image that identifies an organization. Over time the goal is to associate the image with a level of credibility and quality. It is imperative we adhere to these brand standards throughout our campuses, departments, and programs.
By using this guide, you will help visually identify Glendale Community College in a consistent manner that is easily recognizable. These efforts support and complement the traditions of the college, as well as the quality of our teaching and services.
We ask that you participate in upholding GCC’s brand identity into every aspect of the college’s marketing and communications materials - digital and print. Your continued support helps strengthen GCC, our brand, and our presence in the community.
Campus Locations
When naming a location for an event, class or office it is important to use the official name. The campus has many buildings and other areas with proper names. For example, be sure to use Plaza Vaquero rather than Vaquero Plaza or Quad when referencing that location. GCC signage and maps use the official names and consistency prevents confusion for campus visitors.