The GCC brand color palette reflects similar hues from the original colors of cardinal and gold. The new color palette uses cardinal and gold for the primary palette and adds white and three additional grays as neutral colors for the secondary palette. By simplifying the color palette, brand consistency and loyalty is created across the applications.

The cardinal honors the original GCC brand. The color is deepened to reflect a more vibrant contrast and legibility when paired with the gold. The deeper cardinal has a stronger presence and a collegiate sensibility. The gold is a true golden hue and has a dynamic contrast when paired with the cardinal. The secondary palette complements the primary colors to balance and enhance the overall color palette.

Palladium Bold mirrors GCC’s contemporary values through a bold serif. The font’s thickness in weight creates easy legibility and also reflects the ideas of stability and bold presence.

When and where possible, always use the cardinal and gold.