50
INTERNSHIP
1.0 to 3.0 Units
BUSAD 50 is a self-motivated course which allows students to earn 3 units for structured, supervised work off campus under supervision of a faculty advisor. It is designed to provide students with appropriate preparation and a hands-on discipline-linked work experience that will extend their knowledge and understanding of career demands in a field. This internship course can be used for any program. Note: Students must arrange an approved internship prior to enrolling in this class. Complete two or more courses within your program before attempting an internship.

Note: This course is Pass/No Pass only.

Lecture 0.5/Laboratory 2.5 hours.

Recommended Preparation: Eligibility for ENGL 120 or ESL 151.

Transfer Credit: CSU.

101
INTRODUCTION TO BUSINESS
3.0 Units
BUSAD 101 orients students to the field of business, introducing, in survey form, the functions, characteristics, organization, and problems of business. The course serves as a foundation for later specialized study, and directs the thinking of students to possible careers.

Lecture 3 hours.

Prerequisite: None.

Course Typically Offered: Winter/Spring/ Summer/Fall.

Transfer Credit: CSU, UC, USC. (C-ID BUS 110)

106
WRITTEN BUSINESS COMMUNICATIONS
3.0 Units
BUSAD 106 is a writing course for students completing programs in business. The course prepares students to accomplish tasks and solve problems through the written word. The mechanics, strategies, and processes of technical writing, as well as creative and critical thinking skills, are applied to a variety of tasks which simulate typical events in business. Techniques are covered for creating effective business letters, information summaries, proposals, and reports, including references and research sources and appropriate styles and formats. In addition, original essays responding to a review of rhetorical works in the fields of business and economics are prepared. The impact of organizational procedures on business communications is explored, and the automated technology which facilitates this communication is applied to a variety of tasks common to the business organization.

Lecture 2.5 hours/Laboratory 1.5 hours.

Prerequisite: Eligibility for ENGL 101 or completion of CABOT 105.

Course Typically Offered: Winter/Spring/Summer/Fall.

Transfer Credit: CSU.

110
HUMAN RELATIONS IN BUSINESS
3.0 Units
BUSAD 110 aids future employees as well as present employees in understanding and applying human relations concepts to the business environment. Topics include attitude, morale, motivation, communication, business etiquette, productivity, ethics, customer service and leadership.

Lecture 3 hours.

Recommended Preparation: Eligibility for ENGL 120 or ESL 151.

Course Typically Offered: Fall/Spring.

Transfer Credit: CSU.

111
INTRODUCTION TO INSURANCE
1.0 Unit
BUSAD 111 gives students a basic background of the modern property/casualty insurance system. It is designed as a basic overview of insurance for those who have little or no knowledge of insurance but who wish to enter the field of insurance.

Lecture 1 hour.

Prerequisite: None.

Course Typically Offered: Fall (Every Other Year).

Transfer Credit: CSU.

112
APPLIED WORKPLACE ETHICS
1.0 Unit
BUSAD 112 covers contemporary and controversial ethical issues facing the business world today. Real-world scenarios and situations will be discussed to aid students in developing their own ethical decision making framework for the responsibilities and obligations they will face as members of the workforce.

Lecture 1 hour.

Prerequisite: None.

Course Typically Offered: Spring (Every Other Year). 

113
PRINCIPLES OF PROPERTY AND LIABILITY INSURANCE
3.0 Units
BUSAD 113 is intended to help individuals learn basic information regarding property and liability insurance for use in employment as insurance professionals in entry-level and higher positions. It covers the fundamentals of insurance including the types of insurers, institutions that provide insurance, how it is regulated, and measurement of financial performance. This course is intended to help prepare students for a variety of entry-level positions in the insurance industry and for a number of insurance certification examinations.

Lecture 3 hours.

Prerequisite: None.

Course Typically Offered: Fall/Spring. 

114
PERSONAL INSURANCE
3.0 Units
BUSAD 114 is intended to help individuals learn basic information regarding personal insurance for use in employment as insurance professionals in entry-level and higher positions. This course may also be of value to anyone who wishes to obtain the knowledge to manage his or her personal insurance needs. Information about automobile, homeowners, and residential insurance (e.g. earthquake, marine, etc.) is included in the course. Financial planning, life insurance, and health insurance are also covered.

Lecture 3 hours.

Prerequisite: None.

Course Typically Offered: Fall/Spring. 

115
COMMERCIAL INSURANCE
3.0 Units
BUSAD 115 is intended to help individuals learn basic information regarding commercial insurance for use in employment as insurance professionals in entry-level and higher positions. The course includes information on property insurance, business income insurance, commercial crime insurance, equipment breakdown insurance, inland and ocean marine insurance, commercial general liability insurance, commercial automobile insurance, and other types of commercial insurance coverage.

Lecture 3 hours.

Prerequisite: None.

Course Typically Offered: Fall/Spring. 

116
PRINCIPLES OF LIFE AND HEALTH INSURANCE
3.0 Units
BUSAD 116 is intended to help individuals learn basic information regarding life and health insurance for use in employment as insurance professionals in entry-level and higher positions. It covers the fundamentals of insurance, including the types of insurers, institutions that provide insurance, how it is regulated, and measurement of financial performance. This course is intended to help prepare students for a variety of entry-level positions in the insurance industry, and completion of the course will satisfy the requirements to “sit” for the State of California written test for a Life and Health Agent License.

Lecture 3 hours.

Prerequisite: None.

Course Typically Offered: Fall/Spring. 

120
BUSINESS LAW I
3.0 Units
BUSAD 120 is a study of law as it influences business conduct, including growth of law and recent changes, especially the new Uniform Commercial Code, and principles of contracts, sales, and agency.

Lecture 3 hours.

Prerequisite: None.

Course Typically Offered: Winter/Spring/Summer/ Fall.

Transfer Credit: CSU, UC, USC. (C-ID BUS 125)

131
INTRODUCTION TO FINANCE
3.0 Units
BUSAD 131 introduces the student to the many financial decisions faced by a modern business, along with the analytical tools and concepts necessary for an evaluation of these decisions. The material is applicable to large corporations, small businesses and nonprofit organizations. Note: One year of accounting experience is recommended. Lecture 3 hours. Prerequisite: None. Course Typically Offered: Fall/Winter/Spring/Summer. Transfer Credit: CSU

134
INVESTMENTS
3.0 Units
BUSAD 134 is designed to develop the student’s understanding of the various public investments available, their potential risks and rewards, and the situations in which they are best utilized. Topics include investment principles and objectives, the operation of securities markets, investment banking, and asset selection and allocation.

Lecture 3 hours.

Prerequisite: None.

Course Typically Offered: Spring (Every Other Year).

Transfer Credit: CSU.

135
MONEY AND BANKING
3.0 Units
BUSAD 135 is a course designed to help students secure employment with investment banking houses, commercial banks, finance companies, stock and commodity exchanges, and securities dealers. It is a study of the American monetary system and American financial institutions. The course allows students to obtain a critical understanding of the Federal Reserve structure, monetary and fiscal policy, and the commercial banking process.

Lecture 3 hours.

Prerequisite: None.

Course Typically Offered: Spring (Every Other Year).

Transfer Credit: CSU.

136
MONEY MANAGEMENT
3.0 Units
BUSAD 136 covers the basic principles of efficient money management. The fundamentals of financial planning and the control of current financial actions to reach future financial goals are studied, including such topics as providing for major investments, retirement and pension planning, the tax environment, and the effect of new laws and regulations.

Lecture 3 hours.

Prerequisite: None.

Course Typically Offered: Fall/ Spring.

Transfer Credit: CSU.

141
INTRODUCTION TO MANAGEMENT
3.0 Units
BUSAD 141 introduces the student to the basic managerial functions within an organization, which include planning and decision making, organizing, staffing, directing, leading, and controlling. These functions apply to managers at all levels, from small business to top executive management.

Lecture 3 hours.

Prerequisite: None.

Course Typically Offered: Fall/Spring.

Transfer Credit: CSU.

144
HUMAN RESOURCES I
3.0 Units
BUSAD 144 teaches the roles and responsibilities of human resources (HR) management in the organization. This course helps to prepare students for Professional Human Resources (PHR) and Senior Professional Human Resources (SPHR) certifications.

Lecture 3 hours.

Prerequisite: None.

Course Typically Offered: Spring (Every Other Year). 

145
HUMAN RESOURCES II
3.0 Units
BUSAD 145 teaches how human resources (HR) management impacts the organization. Emphasis is placed on integrating human resources and organizational strategies. This course helps to prepare students for Professional Human Resources (PHR) and Senior Professional Human Resources (SPHR) certifications.

Lecture 3 hours.

Prerequisite: BUSAD 144 or equivalent. 

152
MANAGEMENT COMMUNICATIONS-ORAL
3.0 Units
BUSAD 152 covers planning interpersonal communication, speaking techniques, conducting question-and-answer periods, job interviews, conference leading on the job, objectives of good informal and formal presentations, use and misuse of visuals in oral presentations, and bridges and barriers to communications.

Lecture 3 hours.

Prerequisite: None.

Course Typically Offered: Fall/ Spring.

Transfer Credit: CSU.

158
SMALL BUSINESS DEVELOPMENT
3.0 Units
BUSAD 158 covers the process of planning, organizing, and managing a small business. Topics include developing a business plan, forming and marketing a small business, legal aspects of business ownership, accounting, budgeting, financing, and risk management. The skills taught in this course help individuals start new ventures as well as aid existing business owners to plan their growth. Lecture 3 hours. Recommended Preparation: Eligibility for ENGL 191 or ESL 141 and BUSAD 101 or equivalent. Course Typically Offered: Fall/Spring.

162
PRINCIPLES OF MARKETING
3.0 Units
BUSAD 162 is an introductory course intended to acquaint students with the business practices involved in the activities of moving goods and services from the producer to the ultimate consumer. The course reviews the marketing system and the psychology and sociology of consumer decisions. Additional areas of interest include retailing, wholesaling, new product decisions, pricing, distribution, advertising, and marketing research.

Lecture 3 hours.

Prerequisite: None.

Course Typically Offered: Fall/ Spring.

Transfer Credit: CSU.

163
SOCIAL MEDIA MARKETING I
3.0 Units
BUSAD 163 orients students to the field of digital marketing by introducing the components, characteristics, metrics, goals, platforms, and history of social media in survey form. The course serves as a foundation for later specialized study, and directs the thinking of students to possible entrepreneurial ventures or careers in social media marketing.

Lecture 3 hours.

Prerequisite: None.

Transfer Credit: CSU.

164
RETAIL STORE MANAGEMENT
3.0 Units
BUSAD 164 is an overview of the retail business from a managerial perspective and focuses on decisions retailers make to satisfy the needs of customers in today’s competitive global market. Factors that lead retailers to sustainable competitive advantage such as strategy promotions, visual merchandising, segmentation and advertising are the focus of the course. Instruction on purchasing, pricing, product, location, financial management and information systems will also be presented.

Lecture 3 hours.

Recommended Preparation: Completion of or concurrent enrollment in BUSAD 162 or equivalent.

Course Typically Offered: Fall (Every Other Year).

165
SOCIAL MEDIA MARKETING II
3.0 Units
BUSAD 165 introduces students to social media platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube, Yelp, and Pinterest. Students will learn how to use these media forms either as a stand- alone vehicle or as a component of an overall media plan. The class touches on how each of these channels can be optimized most effectively for professional objectives such as creating a targeted advertising campaign or how to achieve overall campaign success. Determining the level of social media campaign success is possible through various analytics programs covered in class, including Facebook Insights and Google Analytics. The course serves as a foundation for later specialized study and directs the thinking of students to possible entrepreneurial ventures or careers in social media marketing.

Lecture 3 hours.

Recommended Preparation: BUSAD 163 or equivalent.

166
ADVERTISING
3.0 Units
BUSAD 166 is an introductory course in the purpose and principles of advertising, including the organization and functions of advertising agencies. Buying motives and the writing of good copy are studied. Radio, television, and outdoor advertising methods and costs are covered. This course is not intended to develop artistic ability, but those who can illustrate their copy will find an opportunity to do so. Lecture 3 hours. Prerequisite: None. Course Typically Offered: Fall/Spring. Transfer Credit: CSU

169
PROFESSIONAL SELLING FUNDAMENTALS
3.0 Units
(Previously BUSAD 205)
BUSAD 169 covers the principles, problems, and techniques of one-on-one selling of ideas, products, and services in today’s domestic and international markets. Active participation provides practical experience through guided role-playing with techniques for success as a sales professional. Psychological and social aspects of buyer motivation are studied, as well as critical thinking, elements of presentation, and ethics, as appropriate for developing beginning sales skills. Lecture 3 hours. Recommended Preparation: CABOT 265 and CABOT 280 or equivalent. Typically Offered: Spring.

170
INTRODUCTION TO INTERNATIONAL BUSINESS
3.0 Units
BUSAD 170 provides the student with an overview of the basic issues in international business. These include deciding on a business organization for foreign operations, establishing banking relationships, raising capital, currency exchange and marketing in foreign environment, with particular emphasis on Pacific Rim, Western European and South American markets. Import/ Export regulations and locating manufacturing abroad are also be covered.

Lecture 3 hours.

Prerequisite: None.

Course Typically Offered: Fall/Spring.

Transfer Credit: CSU.

175
IMPORT/EXPORT BUSINESS IN THE PACIFIC RIM
3.0 Units
BUSAD 175 is a project course teaching the real-world process of establishing an import/ export business. The student is guided in preparing a business plan for an import/ export activity. Each country in the Pacific Rim is discussed in terms of their current business conditions and import/export opportunities. Asia, our largest trading area, is the most successful, fastest growing economic area in the world. The special business cultures and techniques contributing to its success and the success of its firms are presented. A major part of the course is a discussion of the business aspect of the cultural views and practices necessary to do business in these countries. Note: Students are expected to have a strong background in business and an interest in participating in the global economy. It is recommended that those students without practical business experience first complete BUSAD 101 and 170. Lecture 3 hours. Recommended Preparation: BUSAD 101 and 170 or equivalent. Course Typically Offered: Spring (Every Other Year). Transfer Credit: CSU.

176
IMPORT/EXPORT WITHIN NAFTA AND LATIN AMERICAN COUNTRIES
3.0 Units
BUSAD 176 discusses the special issues of doing business with North American Free Trade Agreement (NAFTA) countries (Canada and Mexico) and with Latin America. The NAFTA countries are not only geographically the closest countries to the United States but have the most favorable trading conditions. These facts make NAFTA countries strong candidates for establishing an import/export business. Other Latin American countries are also analyzed from the governmental, social, economic, and geographic systems in these business opportunities. A major part of this course is a discussion of the business aspect of the cultural views and practices necessary to do business in the Americas. Note: Students are expected to have a strong background in business and an interest in participating in the global economy. Practical business experience, especially in international business, is the best background for this course. However, it is recommended that those students without practical business experience first complete BUSAD 101 and 170. Lecture 3 hours. Recommended Preparation: BUSAD 101 and 170 or equivalent. Course Typically Offered: Fall. Transfer Credit: CSU

177
INTRODUCTION TO INTERNATIONAL MARKETING
3.0 Units
BUSAD 177 examines the concepts, principles, theory, and practice of international marketing. Topics include the United States and foreign marketing organizations, United States international marketing positions, market entry strategies, analysis of foreign markets, culture and marketing, product design, pricing, distribution, promotion, and sales.

Lecture/Demonstration 3 hours.

Recommended Preparation: BUSAD 101 and 170 or equivalent.

Course Typically Offered: Fall (Every Other Year). 

178
INTRODUCTION TO INTERNATIONAL FINANCE
3.0 Units
BUSAD 178 is a study of international business financing and development, including the roles of different types of lenders, domestic and foreign government assistance programs, various methods of payment, identifying and managing risk in the international financial arena, and tax considerations.

Lecture/Demonstration 3 hours.

Recommended Preparation: BUSAD 101 and 170 or equivalent.

Transfer Credit: CSU.

180
PRINCIPLES OF IMPORT/EXPORT
3.0 Units
BUSAD 180 prepares students to participate in the international economy through importing and/or exporting activities. Topics include methods for locating products to import or export, import/export marketing strategies, pricing, and distribution channels, international payment transfers, import/ export financing, shipping and receiving international goods, and strategies for successful importing and exporting. Also included are the trade patterns by countries and commodities, with a focus on issues concerning the euro and trade in Europe’s single market, the World Trade organization, NAFTA, and navigating the business worlds of Asia, Africa, and Latin America while tapping into the e-commerce phenomena.

Lecture/Demonstration: 3 hours.

Recommended Preparation: BUSAD 101 and 170 or equivalent. 

185
GEOGRAPHICAL INFORMATION SYSTEMS (GIS) FOR BUSINESS
3.0 Units
BUSAD 185 teaches the fundamentals of GIS industry-standard software and its application to business. Emphasis is placed on applied lessons to create and modify maps, conduct geospatial research, and solve business related geospatial problems.

Lecture 3 hours.

Recommended Preparation: CABOT 270 or equivalent. 

202
LEADERSHIP FUNDAMENTALS
3.0 Units
BUSAD 202 introduces the basic concepts and theories of a leader’s role in influencing others to achieve a common goal. Decision making, problem solving, and critical thinking concepts will be emphasized. The role of a leader to an organization’s success, as well as the difficulties and challenges involved, will also be emphasized.

Lecture 3 hours.

Prerequisite: None.

Course Typically Offered: Spring (Every Other Year). 

203
CUSTOMER SERVICE AND RELATIONS
3.0 Units
BUSAD 203 focuses on strategies for developing a first-class customer service environment in a culturally diverse, e-commerce, globally competitive business climate. The course covers topics that promote a customer focused organization and will teach students to handle problems and complaints, promote teamwork, “win back” customers, personalize service, and create loyalty and retention of clientele of various types (e.g. patients, patrons, students, customers, and so on). Understanding and influencing customer behavior through customer relationship management strategies will be emphasized.

Lecture 3 hours.

Prerequisite: None. 

204
CUSTOMER SERVICE SKILLS
1.0 Unit
BUSAD 204 offers instruction and hands-on practice of customer service skills for selected workplace environments in a culturally diverse, e-commerce, globally competitive business climate. The course will teach students to effectively accommodate guests, clients, customers, patrons, patients, and other types of clientele in various types of businesses. Activities and examples will be used from business areas such as medical offices, public and government entities, restaurants, grocery establishments, and a variety of other retail businesses, and may be taught on campus or on site of such businesses (see ticket notes in schedule for the focus and location for any listed ticket number).

Lecture 1 hour.

Prerequisite: None.

Course Typically Offered: Fall/Spring. 

210
FOUNDATIONS OF PROJECT MANAGEMENT
3.0 Units
BUSAD 210 covers the fundamental concepts and applied techniques for cost-effective management of both long-term development programs and short-term projects. The content deals with planning, scheduling, organizing, and controlling projects. The course uses cases from a wide variety of industries, including construction, information systems, nonprofit organizations, the government, and the military. Project management principles and methodology are provided with special focus on planning, controlling, and managing projects to successful completion. The topics are divided into two categories: the behavioral aspects of a project and the technical components that make up the project. Behavioral issues include management and leadership, cultural differences, organizational structures, and conflict and negotiation. The course examines technical issues including the relation between the performing organization and the project; determining strategy and project selection; developing the project plan; estimating costs, schedules, and the critical path; methods for determining project status; and risks, quality, and procurement.

Lecture 3 hours.

Prerequisite: None.

Transfer Credit: CSU.

212
ADVANCED PROJECT MANAGEMENT
3.0 Units
BUSAD 212 covers the advanced topics of project management (PM) including: scheduling; risk and quality management; and cost control. Comprehensive instruction in scheduling and other PM tools is provided. The topic of delivering complex projects is introduced, with a focus on resource management, scheduling, control, and opportunity and risk management.

Lecture 3 hours.

Prerequisite: BUSAD 210.

Transfer Credit: CSU.