Social Media Marketing I

This certificate's curriculum is designed for students who need the social media marketing basics and are planning to begin careers in social media planning and buying.

The Certificate is granted to students who have completed the requisite units outlined in the major requirements with at least 6 semester units of the required courses at Glendale Community College. All courses must be completed with a grade of “C” or better, or a “P” grade.

Program Learning Outcomes: Upon completion of this program, the student will Evaluate the effectiveness of social media content based on engagement metrics. Generate original social media content ideas tailored to specific target audiences. Create a basic social media marketing plan outlining goals, strategies, and tactics. 

Certificate Program Map

REQUIRED COURSES FOR CERTIFICATE		UNITS
BUSAD 162	Principles of Marketing	3
BUSAD 163	Social Media Marketing I	3
BUSAD 165	Social Media Marketing II	3
TOTAL UNITS REQUIRED		9

*Financial Aid Ineligible

NOTE: ADDITIONAL COURSEWORK MIGHT BE REQUIRED DUE TO PREREQUISITES.  SEE A COUNSELOR FOR A PERSONALIZED STUDENT EDUCATIONAL PLAN. 

Spring 2025	GCC Catalog Addendum 2024-2025
Important Notice: In the event of a discrepancy between the information presented above and the online and/or print versions of the GCC Catalog, please contact a counselor or the office of Admissions and Records. For previous years requirements please see the catalog from that year.